A weekly roundup of trends and what competitors posted
Every Monday Claude looks at what moved in each client's niche last week and what their competitors posted, and writes one roundup with post ideas the team can use this week.
FullMarketingEvery week
Set it up4 steps
Open the Claude desktop app and sign in with the Claude account you use for work. On a personal Free, Pro or Max plan, chats can be used for training unless you switch off SettingsPrivacyHelp improve Claude.
No account yet? Ask your manager.
Where things are in Claude
- CustomizeConnectors In Claude's left sidebar: connect your email and files.
- /schedule Type it in a new Cowork task to run a prompt on a schedule.
- Scheduled In Claude's left sidebar: what runs, to pause or change it.
- Keep a sheet in Google Drive called "Clients and competitors": each client's niche, three to five competitor accounts, and topics to avoid.
- Connect Google Drive under CustomizeConnectors.
- Type /schedule, paste this workflow's prompt and pick Weekly, Monday at 8:30.
- It runs while your computer is on and Claude is open. A Monday it was off is skipped, not queued.
Set this up on your computer: the Claude desktop app runs it.
The prompt
- Every Monday at 8:30, read the "Clients and competitors" sheet in my Drive. For each client:
- 1. Search the web for what changed last week in the client's niche: trends, formats or topics that took off, and platform changes that matter to them. Give each a source link.
- 2. Look at the public posts the listed competitors published last week. Name the two that did best, with links, and say in one line why they worked.
- 3. Suggest five post ideas for this week that fit the client's voice and avoid their listed topics, each tied to a trend or a competitor post above.
- Write it as one Google Doc in my Drive, one section per client. Use only public information, and write "not found" instead of guessing.
What you get
A roundup per client: the trends worth acting on with their sources, the competitors' standout posts with links, and five post ideas for this week.
Get this workflow for your team
Two minutes each: everyone gets a plan of ready workflows like this one, inside your company's rules.
Your manager sees progress and hours. Never what Claude reads or writes.
FirstPrompt's workflow library adapts parts of Anthropic's knowledge-work-plugins (Apache-2.0), rewritten by FirstPrompt. Source and licence