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    Ship with Claude CodeFrom terminal-curious to a live site of your ownWork with Claude CoworkHand off real tasks to an AI that works on your computerLand Your Next JobRun a real job search with Claude, from posting to interviewClaude DesignDesign work that wins clients, with Claude doing the heavy liftingAll 9 courses
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    FreeModule one of every course.A packReady-made prompts for one outcome.ProEvery course, every module.LifetimeEverything, plus what ships later.TeamFor companies, per seat.
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Prompt packs/Launch Your Brand
Free to readClaude Cowork

Find Your Brand Identity

Launch Your Brand

Run first. Give it your idea in one or two sentences; it returns name options, positioning, and a voice guide you'll reuse in every prompt below.

Prompt packs

Launch Your Brand

Unlock all 6 prompts

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Example · Input

A subscription that ships a new houseplant every month to city apartments.

Example · Output

3 name directions with rationale, a one-line positioning statement, a target-audience sketch, and a voice-&-tone guide (3 do's / 3 don'ts).

Prompt 01Free to read
You are a senior brand strategist. I'm launching a new venture and need its core identity.

Here's the idea: [DESCRIBE YOUR IDEA IN 1–2 SENTENCES].

Produce:
1. Three distinct name directions. For each: the name, why it works, and one risk.
2. A single-sentence positioning statement in the form "For [audience] who [need], [brand] is the [category] that [benefit], unlike [alternative]."
3. A short target-audience sketch (who they are, what they feel, what they've tried).
4. A voice-and-tone guide: three adjectives, three "we always" rules, three "we never" rules.

Be specific and opinionated. Pick a lane rather than hedging. End by asking me which name direction to lock before we continue.

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