Brand Launch Toolkit
Everything you need to stand up a new brand from scratch. Six prompts take you from naming and positioning through visual direction, website copy, social presence, and a ready-to-run content calendar — so a new project looks like a real company on day one.
Run first. Give it your idea in one or two sentences; it returns name options, positioning, and a voice guide you'll reuse in every prompt below.
Example · Input
A subscription that ships a new houseplant every month to city apartments.
Example · Output
3 name directions with rationale, a one-line positioning statement, a target-audience sketch, and a voice-&-tone guide (3 do's / 3 don'ts).
Run after you've locked a name. Paste the identity output; it writes a designer-ready brief (or a prompt for an image model).
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Example · Input
Locked name: “Fernbox”. Voice: friendly, calm, a little witty.
Example · Output
A one-page logo brief: concept directions, symbolism, what to avoid, and a ready-to-paste image-generation prompt.
Run alongside the logo brief. Returns hex values and a Google-Fonts pairing you can use immediately.
Example · Input
Brand feeling: calm, natural, premium. Named “Fernbox”.
Example · Output
A 5-color palette with hex codes and usage notes, plus a heading/body font pairing with fallbacks.
Run once identity is set. In Claude Code it can scaffold the page; in Cowork it drafts the copy doc.
Example · Input
Fernbox — monthly houseplant subscription. Voice: friendly, calm, witty.
Example · Output
A full landing-page outline with headline options, section-by-section copy, and CTA variants.
Quick win. Returns platform-correct bios that fit each character limit, on-voice.
Example · Input
Fernbox. Positioning + voice from the identity step.
Example · Output
Ready-to-paste bios for X (160 chars), LinkedIn, and Instagram (150 chars), each with a CTA.
Run last. In Cowork it can drop the plan straight into a Google Sheet if Drive is connected.
Example · Input
Fernbox. Launching in 2 weeks. Channels: Instagram + email.
Example · Output
A two-week, channel-by-channel calendar with post angles, formats, and captions to start from.