curriculum

In the next five minutes you will have one sentence that names what your customers actually buy from you. Not the product, the after-state. Claude extracts it from your own product description, and every ad you write in this course leans on that sentence.

Pro lesson

The rest of this lesson is in Pro.

Create a free account to read every free lesson and save your progress — then upgrade when you're ready for the rest.

You're reading as a guest — progress saves to this device only.

Dashboard/Module 2/Lesson 1

ProThe offer and the angle

What they actually buy

5 min read·Lesson 1 of The offer and the angle

Pro lesson

The rest of this lesson is in Pro.

Create a free account to read every free lesson and save your progress — then upgrade when you're ready for the rest.

Study Progress

0 / 32

lessons

In this module

The offer and the angle

What they actually buy5m
The audience one-liner5m
Mine the reviews6m
The message ladder5m
Module 2 recap2m