curriculum

In five minutes you will have a four-line message ladder for your product: why care, what is it, why you, do what. One sentence per rung, built from everything this module produced. It is the skeleton every ad in module 3 hangs from.

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Dashboard/Module 2/Lesson 4

ProThe offer and the angle

The message ladder

5 min read·Lesson 4 of The offer and the angle

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lessons

In this module

The offer and the angle

What they actually buy5m
The audience one-liner5m
Mine the reviews6m
The message ladder5m
Module 2 recap2m