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  • What they actually buy5m
  • The audience one-liner5m
  • Mine the reviews6m
  • The message ladder5m
  • Module 2 recap2m
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Dashboard/Module 2/Lesson 5
ProThe offer and the angle

Module 2 recap

2 min read·Lesson 5 of The offer and the angle

Two minutes to lock in the module: the offer work is done, and everything module 3 writes comes from the four artifacts now sitting in your notes.

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In this module

The offer and the angle

  1. What they actually buy5m
  2. The audience one-liner5m
  3. Mine the reviews6m
  4. The message ladder5m
  5. 5Module 2 recap2m