Modul 1 im Rückblick
Two minutes to lock in the module: what you can now see in any ad, and what the course builds with it next.
You started this module believing what almost everyone running their first ad believes: good product, so the ad will work. You are ending it seeing what a media buyer sees.
You know the feed's physics: muted, two seconds, competing with friends rather than ads. You can break any ad into hook, creative, offer, CTA, and you know it performs like its weakest part. You have a reusable critique prompt that turns any screenshot into four honest scores and the one change that matters. And you can read the story under a competitor's ad, villain, hero, transformation, stakes, well enough to spot the angle nobody in your market has claimed.
Everything ran on a free claude.ai account and your phone, with zero ad spend. That stays true through module 3.
Where this goes next
Seeing is the free half. The rest of the course is making:
- Module 2, the offer and the angle. What you sell versus what they buy, your audience in one line, angle mining from real reviews. Your angle map is its starting input.
- Module 3 writes the ad: hooks under the mute-first rule, the variant matrix, the legal screen before any money moves.
- Modules 4 to 6 make the creative, launch a small honest test, and read the numbers without flinching.
What you just learned
- The feed is muted and gives you two seconds; the thumb, not the product, decides.
- Hook, creative, offer, CTA: score all four, fix the weakest first.
- A role plus a fixed rubric turns Claude into a blunt critique partner for any pasted ad.
- Competitor ads are public stories; the unclaimed angle is your opening.
Übung
Öffne Claude Cowork auf deinem eigenen Computer und probier das an echten Dateien aus. Jedes Modul endet mit einem Checkpoint, bei dem du einreichst, was du gebaut hast.
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