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  • The four numbers that matter5m
  • The diagnosis table5m
  • Kill rules (the Brazil story)6m
  • The weekly ads review5m
  • Capstone: run the test10m
  • What's next3m
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Dashboard/Module 6/Lesson 5
ProRead the numbers, kill or scale

Capstone: run the test

10 min read·Lesson 5 of Read the numbers, kill or scale

One complete test closed out end to end: rules written, launched from your module 5 plan, left untouched for a full week, reviewed, and ended with a written kill or scale verdict. The finished test report is the artifact this course checks for, and the no-spend path below produces it just as fully as real spend does.

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In this module

Read the numbers, kill or scale

  1. The four numbers that matter5m
  2. The diagnosis table5m
  3. Kill rules (the Brazil story)6m
  4. The weekly ads review5m
  5. 5Capstone: run the test10m
  6. What's next3m