The variant matrix

6 min read·Lesson 2 of Write the ad

By the end of this lesson you will have a variant matrix for one campaign: three hooks, two primary texts and two CTAs, twelve ads in your voice, with the three or four you will actually test marked. The matrix is this module's artifact.

Pro lesson

The rest of this lesson is in Pro.

Create a free account to read every free lesson and save your progress — then upgrade when you're ready for the rest.

Study Progress

0

0 / 32

lessons

In this module

Write the ad